Now that you understand the four innovation styles,

Introducing… COMPASS!

The Compass technique is basically a simple ideation guideline that incorporates the four innovation styles- Visioning, Exploring, Experimenting, Modifying.

The diagram below is a simple illustration of the COMPASS technique.


Visioning

Exploring

Experimenting

Modifying

General

What ideas could give us an ideal future?

What ideas could start with new assumptions?

What ideas could combine different elements?

What ideas could we adapt or modify to what we've done?

Emotion-based Ideas

What would excite us?

What would surprise us?

What would amuse us?

What would satisfy us?

Getting Ideas from Customers

What could meet the long-term goals and strategy?

What could revolutionize the way things are done?

What could be tested to see how it works under trial circumstances?

What could be added to what is already in place?

New Products or Services

What ideas represent the ideal wishes of our customers?

What ideas would break the rules of "conventional wisdom" about our industry?

What ideas have the right mix of features?

What ideas would extend our current offerings?

Organizational Change Processes

What could produce the best possible "world-class" organization?

What could shake up (or "unfreeze") the organization to allow a new way of doing things?

What could give us the best synergy among our units and capabilities?

What could preserve the best of the status quo and still move us forward?

Quality Process Improvement

What could give us the ultimate process?

What could we do if we started from scratch?

What could combine the best features of many processes?

What could improve on the current process?

Strategic Planning

How can we be ideally positioned in our industry?

How can we rewrite the rules of competition or invent new industries?

How can we synthesize different capabilities, markets, technologies, and partnerships? What can we combine to form a new solution?

How can we build upon our core strengths and competencies?

Why use Compass as a guideline for IG?? Because it helps you to...

  • Generate a more comprehensive as well as creative set of ideas
  • Depersonalize interpersonal conflict and build more synergistic work teams with diverse people
  • Present your creative ideas and innovations more effectively
  • Lead better creativity sessions
  • Implement changes more effectively