In:
- We want to raise money but neither too much nor too little. Raising too much will dilute your ownership, but too little and you will run out.
- You will have to plan your cash-flow in advance, and you will want to raise it fast, because you have a business to run. Therefore, we should find the most helpful investors you can get.
When is the right time?
- Not when you need the money, but when you have something of an achievement to show, like a patent, or a customer. If you wait till you need the money, it is too late.
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