Most of the time, when we think about expressing ourselves, we will think about how I feel or what is the point that I am trying to bring across. However, we often fail to think about, what benefit other people when they listen to us. According to Dale Carnegie’s ‘How to Win Friends and Influence People’, one of the ways to influence and attract other people’s attention is when you start to think in the perspective of the other person. The best way to attract one’s attention is when you can give them benefit for listening to you. Similarly, Professor Emma Qiu from Fudan University said the same in how to make a good pitch.